A solid SEO plan relies heavy on keyword research. Learn the importance of understanding keywords and how to get the most from them.
What are keywords?
- Words or phrases people or potential clients enter into search engines
- How Google and search engines recognize what your content is about
- Words that describe your product, service or brand offerings
A typical keyword research plan needs:
- A list of topics that are important to your product or service
- A list of words and phrases that support and connect to those topics
- Keyword research tools that show search volume and competition
- A link building or content strategy that targets those keywords
Three main types of keywords to consider:
- Short-tail keywords: One word, high search volumes, difficult to rank for.
- Medium-tail keywords: 3-4 words, lower search volume, easier to rank for.
- Long-tail keywords: The easiest to rank for, with the lowest search volume.
Does your keyword strategy need a few adjustments? Get in touch with us. We’re here to help.
